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Showing posts with the label CRM

Product Marketing in Seattle

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Its been a while since I've posted. I've settled in at my new opportunity as Director of Product Marketing at DocuSign . DocuSign is the market leader in Electronic Signature and Online Contract execution. Its going to be exciting. Like at JackBe, the company is poised to take a leadership position in what I see becoming a new enterprise software category. At JackBe it was Enterprise Mashups. DocuSign's solution has moved beyond a point solution of electronic signatures, and has been adding business process capabilities over the past year to integrate with other systems such as CRM and CMS and wrap documents in security, and processes management to facilitate legally binding contracts to move outside the corporate firewall and back again all while capturing the metadata of the transaction. In this sence Electronic Contract Execution extends systems capabilites outside the firewall like BPM manages processes internally among a trusted network. Its an exciting oppertunity and...

Is RSS Ready for the Enterprise?

Mike’s take: Again, we see here the benefit to enterprises as being that of time. Wasted time that is. Time spent searching for the information one knows they need. RSS like other services, can be predefined to present the information one wants, when they want it, and how they want it. All leading to reduced time and costs employees incure attempting to do their job better. Is RSS Ready for the Enterprise ? Yuval Tarsi http://www.sandhill.com/opinion/daily_blog.php?id=45 Apr. 30, 2007 RSS is a format for syndicating news and content from Web sites such as media outlets, community sites and Weblogs. Recently, RSS has been extended beyond news and this trend hasn’t escaped the corporate world. Now, companies routinely use RSS to inform customers about new offerings and products. The next natural step forward is to provide employees with changes to enterprise application data using RSS. The main challenges to using RSS in the enterprise include ensuring appropriate d...