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Showing posts with the label ecommerce

Micropayments After All: S3, iTunes, Adsense and more

I work for JackBe as the Product Marketing Manager and this post caught my eye. Internally, we have talked for awile about use cases for our Presto Enterprise Web 2.0 Edge server component. I think this case is one. Edge lowers the transactional cost of entry barrier making micropayments that much more a reality. Edge allows enterprises to finally expose valuable intellectual property previously trapped behind the firewall for governed consumption by employees, end customers, or partners. Tim O'Reilly Micropayments After All: S3, iTunes, Adsense and more Andrew Savikas made an interesting comment on the Radar backchannel that seemed sharing more widely: I remember a few years ago when there was a ton of buzz about micropayments being the future of ecommerce, followed by a backlash on how micropayments were a horrible idea, and would never overcome the transactional costs. In the meantime, iTunes and S3 (among others) have quietly been building great businesses on...