The Force 2.0: 'Star Wars' site launches video mashups
Even George Lucas is mashing. The Force 2.0: 'Star Wars' site launches video mashups On Friday, 30 years to the day after the first Star Wars hit theaters, the film's official Web site, StarWars.com , will relaunch with a new design. One of the hallmarks of the new site is a feature that invites fans to remix video and music clips from all six Star Wars movies, as well as add in their own homemade videos. They'll then be able to share them on the Star Wars site with other fans, as well as embed them in their blogs or profiles on social-networking sites. Licensed remix tools have become popular promotional campaigns in recent months: not only are they essentially free advertising, but they also allow fans to play around with video and audio footage with a reduced potential for copyright infringement lawsuits. The remixing platform for the Star Wars Web site was created by Eyespot , which has also created remix tools for a number of pop singe...