Internet usage has grown, and as web sites evolve and functionality becomes more complex, the limitations of the old static Web are apparent to businesses and to their customers.
- Usability (Increased online revenue through reduced website abandonment and higher sales conversion rates)
2. Ability to get things done faster (Better performance due to reduced server load and optimized information requests)
- User experience (Competitive differentiation (today), and competitive necessity (within 12-18 months) due to rising user expectations