Differences in 2.0'S; Reborn

Sort of, during my search for new oppertunities I've been talking with many people and the conversation usually seems to settle on just this topic. So, I dug up an old post I wrote, while acting as Product Marketing Mgr at Enterprise Mashup software company JackBe, with a diagram created by JackBe's CTO, John Crupi.

Sunday, June 3, 2007

A lot of people ask us here at JackBe about the definitions and or differences between Web 2.0, Enterprise Web 2.0 and Enterprise 2.0. So here are some of my thoughts simplified for a blog post.

Web 2.0 – There are two parts to this one which will make sense when I get into the difference between Enterprise Web 2.0 and Enterprise 2.0.

1. Web 2.0 – the user-driven paradigm shift. Youtube, blogs, wikis, RIAs with greater self-service capabilities… all of these are examples of a paradigm shift from older HTML static, mostly one way communication of ideas and information to a new User-Driven web model which enables you and me to more easily contribute content, share information and collaborate with each other through the web.

2. Web 2.0 - technology enablers. This user-driven shift has been made possible in part by new or now accepted technologies and techniques which have gained greater penetration as web application tools. Such include: Ajax, proprietary RIA tools like Flex and Lazlo and now Silverlight, Service Orientated Architecture (SOA), Ruby on Rails and other lightweight dev models, Web Services like REST and RSS, Mashups (data and visual) and Tagging. Of course this is not an exclusive list but I think you get my point.

Enterprise Web 2.0 – the Web 2.0 technologies mentioned above put into practice in the enterprise. For example: richer, more productive customer self-service apps, inter-department collaboration through bogs, and wikis. But simply ‘slapping’ these technologies into a rooted organization will not bring about the same successes and value that Web 2.0 apps have enjoyed in the public domain. Enterprises have too many constraints and need a mind and culture shift along with deep embedment of these 2.0 tools into its processes to have any kind of a definable impact.

Enterprise 2.0 – The Enterprise 2.0 is analogous to #1 above in that it represents a user orientated paradigm shift of the enterprise makeup itself. It embraces the decentralized organization built around disparate data and information with users empowered to create new information built around and on top of others ideas through sharing, and collaboration. An organic organization loosely designed and constructed to empower knowledge workers to do what they do best by giving them what they need, when the need it and how they need it by enabling them with 2.0 technologies and nurturing this new paradigm mind set internally. Here enterprises reap the benefits of 2.0 through network effects from its user’s contributions and collaboration and realize success that increases proportionally as more users contribute to the organism creating a potentially indefinable value proposition to stakeholders.

Each of these could be expanded in much more detail but why make it more complicated as this? If you have any thoughts please feel free to share or contact me. That is after all the point.


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