Tuesday, December 02, 2008
Product Marketing in Seattle
Its been a while since I've posted. I've settled in at my new opportunity as Director of Product Marketing at DocuSign. DocuSign is the market leader in Electronic Signature and Online Contract execution. Its going to be exciting. Like at JackBe, the company is poised to take a leadership position in what I see becoming a new enterprise software category. At JackBe it was Enterprise Mashups. DocuSign's solution has moved beyond a point solution of electronic signatures, and has been adding business process capabilities over the past year to integrate with other systems such as CRM and CMS and wrap documents in security, and processes management to facilitate legally binding contracts to move outside the corporate firewall and back again all while capturing the metadata of the transaction. In this sence Electronic Contract Execution extends systems capabilites outside the firewall like BPM manages processes internally among a trusted network. Its an exciting oppertunity and the company is well positioned even in these economic times to do very well.