E-mail marketing and publishing, search engine marketing and optimization, business blogging, internet advertising, digital public relations, branding, e-commerce and others … all key elements of a strong marketing mix.
And yet each of these is often regarded nearly as a separate entity, being driven by different corporate roles and having its own proprietary set of internet tools.
True, there are some tools being used for multiple purposes, but never before has there been a single tool to improve, enhance and power all of them, without prejudice.
But RSS is such a tool. Misunderstood by most marketers, overlooked by many end-users, it has the potential to power the entire internet marketing mix. It is not the solution to all of our problems, but it is the one tool that can have the most profound affect on our internet marketing and business results in 2005 and beyond.
The purpose of this report is to demonstrate just how RSS can help you improve your bottom-line and show you how to integrate it within all of your internet marketing and publishing activities.
It aims to be the showcase of what you can do with RSS and to show you without dispute that there is in fact a strong business case behind the mystified word you’ve been hearing lately.
Learn to use it and learn to take advantage of it. Now, when most other marketers still misunderstand it and do not see clearly how they can benefit from it, is your opportunity.

RSS is a technology that has the potential of overcoming many of the internet marketing challenges we are facing today and becoming a strong, if not preferred, content delivery vehicle.
The simple RSS explanation from the marketing point of view is that RSS is a simple to use publishing tool for marketers and publishers, which allows them to get their content delivered to end-users and other “content consumers”, enabling marketers and publishers to better achieve their business goals.
While achieving not more than marginal penetration, its usage is growing with astounding speed. RSS is already used by the majority of the most reputable media sites, by a satisfactory number of corporations and by almost “all” bloggers.
According to a report from the Pew Internet & American Life Project, based on two nationwide phone surveys conducted in the U.S. in November (1861 internet users), 5% (6 million) Americans online consume news and information through RSS or XLM aggregators. Source: ClickZ
RSS is a content delivery channel that allows you to easily deliver internet content to your target audiences (end-users), while eliminating a large part of the external noise and shortcomings of other delivery channels.
In addition, RSS content can be delivered to other websites; such as search engines, specialized RSS directories, special content aggregation sites and other site types. All of this using just one technology …


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