Ontela, The Last Mobile Mile?


I met Mike Arcuri, VP Product Management, of Ontela the other day which convinced me they are really on to something there. Take a use case from my own book. I have a Blackberry Pearl which I love. I bought it because I can do everything I need to do all wrapped up in little package I can fit in my pocket. My sister and I were taking a ferry ride the other day and she asked if I wanted a picture of me with the Seattle skyline in the background. I said sure and handed her my Blackberry which, with its decent camera, doubles as my only camera.

This is the world we live in. The only quirk I've found in the past is that I 'dislike' Blackberry's software. To transfer my pics to my pc I have to go through a variety of multiple steps. It is this "last mile" of photo transfer and organization where Ontela PicDeck technology comes in for me a consumer. There are a plethora of business opportunities for carries that opens up a world of new revenue generating opportunities with its robust and reliable technology that seamlessly brings together a user’s mobile device, PC, and favorite online image services.

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