Forrester: Enterprise Mashups to Hit $700 Million by 2013

Even though I left JackBe awhile back, I still follow the Mashup space. I was pleased to read this report from Forrester on the state of the Enterprise Mashup market. This market is fundamentally different from the Google Map mashups many think of when they hear the term. At a basic level, Enterprise Mashups provide a new, more user-driven integration capabilities of enterprise services behind the firewall. From a business perspective, this has great potential to optimize internal processes and work flow while leveraging and realizing greater returns investments in SOA and other web services. They provide enterprise business units to create governed situational applications to react more quickly to changing needs without having to rely on IT to do the heavy lifting.

I still believe true enterprise adoption will take some time, but if this report is any validation, there is a bright future for enterprise mashups and companies like JackBe.

From ReadWriteWeb:

"A new report from Forrester Research predicts that mashups will be coming to the enterprise in a big way -- to the tune of a $700 million market by 2013. Mashup platforms that make it easier for consumer to create mashup applications, such as Yahoo! Pipes, Dapper, or Microsoft Popfly, are beginning to have analogues in the enterprise space. "Mashup platforms are in the pole position and ready to grab the lion's share of the market -- and an entire ecosystem of mashup technology and data providers is emerging to complement those platforms," says Forrester analyst G. Oliver Young.

Forrester defines mashups as "custom applications that combine multiple, disparate data sources into something new and unique." Starting in 2005, says the report, with the proliferation of free APIs, mashups came to the web in a big way, combining data and visualization tools from multiple services in meaningful and useful ways. More recently, mashup platforms have emerged that have allowed consumers with little or no development experience to create their own mashups......"